The AI Startup
The course that teaches you everything you don't see in the demo.
After attending this course, you know whether you have a business or a dream.
The demo is easy: plausible results in just a few days. Endorphine rushes. Adrenaline surges. You see the results. You commit. You invest time. Everything looks good.
Months later, you discover that building with AI technology was the easy part. Building a business on AI is the breaking point.
Sustainable businesses create value. AI is just a technology. It doesn't guarantee value.
This course helps you distinguish genuine AI businesses from expensive experiments before you invest months of your time.
- Put a great AI startup idea on solid foundations.
- Discard weak ideas before you invest time, money, and labor.
- Real-world use cases that looked promising - and crashed later.
Four modules. Delivered your way. Save yourself weeks of headaches.
AI Business Viability
AI makes building easy and impressive results deceptively quick. But if you don't have a sustainable use case for AI, you're deferring failure.
- Is AI actually the right solution?
- Is the pain real?
- Is this defensible?
- Why not just ChatGPT?
- Would I invest?
Implementation Viability
What happens when you rely on AI? Understand the gap between a nice-looking prototype demo and a dependable product.
- The reliability gap
- Building trust
- Data quality
- Guardrails
- Humans in the loop
- Capability limits
- AI Ethics
Commercial Viability
How do you make money? Learn to recognize commercial dead ends before you build them.
- Understanding AI business: Subsidy, Flatrates and ARPU
- How model providers threaten wrappers
- Agentic Sales and Marketing
- The costs of an AI Native company
- How AI creates human effort
Scaling without Breaking
What happens when you succeed? The biggest challenges often begin after launch. At some point, your business needs an operating model. If you're not prepared for that point, success becomes the breaking point.
- Changing AI Systems
- Discovering Failure
- Dealing with Mistakes
- Scaling AI
- Dependency Hell
- Convergence Disasters
Three formats. Same decision-grade content.
Choose the format that fits your schedule and learning style. Every version covers the same four modules.
Self-paced Online
4 × 30 minutes
A solid foundation: four focused sessions you can pause, revisit, and complete when it suits you. Revisit when the time is right.
1-day Virtual
Live, remote classroom
A full day online with direct interaction, discussion, and room to stress-test your own ideas in real time. Get trainer support and feedback before you build.
1-day On-site
At your location
The same intensive day, delivered in person: ideal for teams who want to align around a shared approach before committing.
Building with AI is easy. Building a business on AI is not. Tell us which format you prefer and register for The AI Startup.